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Summary

Get OpenArt and start building your virtual world now: openart.ai/home/?ref=enrico

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I'm building Flask, the best video collaboration tool I've ever used: https://www.flask.do
Instagram: instagram.com/@enritarta
Follow me on X: https://x.com/EnriTarta

If you're a brand trying to reach tech founders, C-suites, designers, VCs, engineers and tech professionals, you can reach out for sponsorships at: enrico@rakugomedia.com

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Your phone waits 100 milliseconds every time you touch the screen. It's deciding: are you scrolling or tapping? That tiny delay — buried in Android's open-source code and Apple's touch firmware — is the reason smartphones won, why you lose 40 minutes on Instagram but not on desktop, and why your phone became a consumption device while your laptop stayed for creation.

In this video, I break down how one interaction design decision — prioritizing scroll over click — shaped every app you use, from Spotify to Google Photos to TikTok. I dig into the origin story of inertial scrolling (and the Apple employee who built the first demo), why stylus phones failed, and what this tells us about which future tech products will succeed or flop.

🖖 Hey! I'm Enrico and on this channel, I go behind the scenes of the design and psychology and stories behind the tech you use every day.

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Written by Enrico Tartarotti
Produced by Enrico Tartarotti and Bartek Malinowski
Editing by Seequence

P.S. If you've made it this far, welcome to the inner circle 😎! Let me know you're part of the crew by typing "Klingon rocks!"

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