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When talking about what we do with the music, tv shows, movies, books, and comics in our lives, we may say we listen to, watch or read them. But, in the same way we may abstract media itself into the homogenous monad of “content”, what we do with that “content” may also get abstracted into the totalizing process of “consumption”. We consume content. We are content and media… consumers. The metaphor of media as consumable good isn’t so much a media theory as it is a convenience of language: we need to be able to talk about what we do with information and entertainment… how it gets into our brains through our various sense organs and has an affect on us. But do we really, “consume” media? Stuart Hall might say we “Encode and Decode” media instead… What do you think? Let us know in the comments below!

--BOOK CLUB--

https://www.reddit.com/r/pbsideachannel/comments/51oiyw/ic_book_club_postmortem_pierre_menard_author_of/

---ASSET LINKS---

0:20 Fantastic Four Animated Cover by Kerry Callen
http://kerrycallen.blogspot.com/

00:22 Listening to vinyl
http://vinylgif.com/3675

2:49 NY Times
http://www.nytimes.com/2016/09/13/well/eat/how-the-sugar-industry-shifted-blame-to-fat.html

6:46 Kubo Timelapse
https://www.youtube.com/watch?v=ZhFRjaWYe_0

---SOURCES---
https://faculty.georgetown.edu/irvinem/theory/SH-Encoding-Decoding.pdf

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---TWEET OF THE WEEK---
https://twitter.com/onecseven/status/778707451046600704

---MUSIC---
https://soundcloud.com/montone-2/minimalist

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