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GIF, JIF, ZHAIF?

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So. Whether you like it or not, when you say the word G-I-F, especially on the internet, people are gonna talk about it. Some will correct you, some will correct the people correcting you, it’s the same conversation every time. Over and over and over. Which is why Mike proposed a third pronunciation way back when: Zhaif, or in the IPA: ʒaɪf. Because if you can’t beat them, leave town and set up camp in the wilderness. But really though, what is it about this one word that has people up in arms about the “right” way to pronounce it? There are plenty of other words that have differing pronunciations across cultures, borders and languages. So why is GIF the word people go to war for? Let us know what you think in the comments below!

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FURTHER READING & SOURCES:

GHOTI Joke:
http://languagelog.ldc.upenn.edu/nll/?p=81

Ration
https://www.vocabulary.com/lists/432678#view=notes

Reasonably Sound Episode:
http://www.infiniteguest.org/reasonably-sound/2015/01/english-american-accents/

Shakespeare Words
http://www.theguardian.com/uk/2008/jan/28/britishidentity.johncrace

GIF Pronunciation Research:
https://docs.google.com/spreadsheets/d/12nY6qxh32uamjB2trByChSher0_WmQY9V1hQpxDnKn0/edit#gid=0

http://mashable.com/2014/10/21/mispronounced-words-tech/#mIlTl0it1uqX

http://www.dailymail.co.uk/sciencetech/article-2667408/From-jif-wiffy-survey-reveals-people-pronounce-popular-tech-terms-ones-wrong.html

https://medium.com/message/jif-is-the-format-gif-is-the-culture-af8673796c44#.39whzb5n5

https://groups.google.com/d/msg/comp.graphics/tylpVt2y9s8/eHWKNVLYMREJ

http://gizmodo.com/5978676/vine-is-twitters-new-gif-like-video-sharing-service

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ASSET LINKS:

Fred Astaire and Ginger Rogers - Lets Call The Whole Thing Off HQ
:45
https://www.youtube.com/watch?v=LOILZ_D3aRg

Is Math a Feature of the Universe or a Feature of Human Creation  Idea Channel  PBS 
1:30
https://www.youtube.com/watch?v=TbNymweHW4E

David Karp presents Steve Wilhite with the 2013 Lifetime Achievement Award at the 17th Annual We... 
5:54
https://www.youtube.com/watch?v=CBtKxsuGvko

How to Pronounce GIF 
8:43
https://www.youtube.com/watch?v=8LRllx9RVDs

NYLC English Tips,Episode 11- Understanding Boston and New York Accents 
9:49
https://www.youtube.com/watch?v=Sm8OYE57sds

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MUSIC at 2:31

Monotone - Minimalist
https://soundcloud.com/montone-2/minimalist

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Written and hosted by Mike Rugnetta (@mikerugnetta)
(who also has a podcast! Reasonably Sound: http://bit.ly/1sCn0BF)

Made by Kornhaber Brown (http://www.kornhaberbrown.com)

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