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Summary

Start using Framer for free: https://framer.link/Enrico

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I'm building Flask, the best video collaboration tool I've ever used: https://www.flask.do

Instagram: instagram.com/enritarta

Follow me on X: https://x.com/EnriTarta

If you're a brand trying to reach tech founders, C-suites, designers, engineers and tech professionals, you can reach out for sponsorships and collaborations at: enrico@rakugomedia.com

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Every product decision behind the tech you use every day was made for a very specific reason — and it's almost never the reason you think. The dislike counter YouTube removed wasn't just about advertisers. The green bubble on your iPhone isn't a technical limitation. The feature nobody asked for that became the most important one. And the $20 billion Google pays every single year just to stay in your pocket. There are 5 levels of product decisions that explain all of it — from the tiny visual details that shape your behavior without you noticing, to the company-defining bets that cost billions and determine what you'll be using a decade from now. Keywords: product decisions, product management, product strategy, silicon valley, UX design, tech design, Apple, Google, Facebook, YouTube, Loom, product manager, PM, startup strategy, tech psychology, dislike button, green bubbles, tech history, feature decisions, design decisions

🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the tech products you use everyday

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Written by Enrico Tartarotti
Produced by Enrico Tartarotti and Bartek Malinowski
Editing by Seequence

P.S. If you've made it this far, welcome to the inner circle 😎! Let me know you're part of the crew by typing "don't suggest the mistress to the wife"

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