<p>You might think you have a book in you (and you probably do), but is it a truly great one? Would readers want to buy it? Would your message have the power to change people's perspectives and lives? David Moldawer is a New York publishing veteran with more than a decade of experience acquiring books for companies like Penguin, St. Martin’s Press, McGraw-Hill, and Amazon Publishing, and today, he joins The Selfish Gift to offer his invaluable, frank advice on how to craft a book that actually sells.<br/><br/>David has seen it all and can guarantee you: "There's nothing new under the sun." No matter how unique you think your story or your advice might be, there are likely a dozen other similar books out there. The key is to put your own spin on it—a fresh angle, a new methodology, a unique perspective, a compelling voice. But how?<br/><br/>In this episode, you'll learn:</p><ul><li>Why differentiation—identifying what sets your book apart from others like it—must always be your starting point.</li><li>How to "think like a reader" in order to identify your target audience. (Spoiler: Trying to write a book for "everyone" will result in a boring read that isn't right for anyone.)</li><li>Why some of the biggest bestsellers actually... aren't that great.</li><li>Why building a good "hook" into your title and subtitle is essential for a package that sells. (Hint: Brevity is best.)</li><li>Tips on the writing process from a seasoned publishing professional who has worked with the likes of Deepak Chopra and David Mamet.</li></ul><p>For more, check out:<br/><a href='https://mavengame.com/'>mavengame.com</a><br/><a href='https://bookitect.com/'>bookitect.com</a><br/><a href='https://maggielangrick.com/'>maggielangrick.com</a><br/><a href='https://wonderwell.press/'>wonderwell.press</a></p><p>And follow:<br/><a href='https://www.instagram.com/davidmoldawer/'>instagram.com/davidmoldawer</a><br/><a href='https://www.instagram.com/maggielangrick/'>instagram.com/maggielangrick</a><br/><a href='https://www.instagram.com/wonderwellpress'>instagram.com/wonderwellpress</a><br/><a href='https://www.instagram.com/selfishgiftpodcast/'>instagram.com/selfishgiftpodcast</a></p>