Viewers like you help make PBS (Thank you 😃) . Support your local PBS Member Station here: https://to.pbs.org/donateidea This episode is brought to you by Dropbox http://www.dropbox.com NOW WITH 15% MORE CONCEPTS Tweet us! http://bit.ly/pbsideachanneltwitter Idea Channel Facebook! http://bit.ly/pbsideachannelfacebook Talk about this episode on reddit! http://bit.ly/pbsideachannelreddit Idea Channel IRC! http://bit.ly/pbsideachannelirc Email us! pbsideachannel [at] gmail [dot] com Modern brands such as clothing, food, technology and even celebrities, have permeated almost every aspect of our culture as the intangible asset of a money-hungry corporation or persona. But what if brands signified something..more? What if brands were mythological? Join Mike on this week's episode of Idea Channel to find out how the simple meanings of brands may have just taken on a new shape within our culture! "Does Pokemon Start After a Massive War?": https://www.youtube.com/watch?v=gZI5dOyMYgs TedxVienna 2015: http://www.tedxvienna.at/whatif/ -------------------------------------------------------------------- Check out our awesome T-Shirts!! http://store.dftba.com/collections/idea-channel Designed by: http://artsparrow.com/ -------------------------------------------------------------------- ASSET LINKS: :25 King Arthur Flour http://www.kingarthurflour.com/blog/2010/06/29/happy-birthday-to-us-america-and-king-arthur-celebrate/ 3:38 Monomyth http://4.bp.blogspot.com/-Hb9ME9Nrz4g/VUGu_O1uC0I/AAAAAAAAFHo/Vln-VdzV6Ig/s1600/the%2B17%2Bstages%2Bof%2Bjoseph%2Bcampbell's%2Bmonomyth.jpg 9:51 Kanye West https://www.youtube.com/watch?v=ROJbduwacFY -------------------------------------------------------------------- Music: "Europe" by Roglok (http://www.roglok.net) "Level 5" by Room for the Homeless (http://bit.ly/10N0Ykm) "Bouncy Castle" by Roglok (http://www.roglok.net) ":P" by Roglok (http://www.roglok.net) "Squarehead" by Roglok (http://www.roglok.net) "Number Cruncher" by Roglok (http://www.roglok.net) "Little Birthday Acid" by Roglok (http://www.roglok.net) "Topskore" by Roglok (http://www.roglok.net) "Anti Vanishing Spray" by Roglok (http://www.roglok.net) "Tarty Prash" by Roglok (http://www.roglok.net) "Carry on Carillon" by Roglok (http://www.roglok.net) "Uptown Tennis Club" by Roglok (http://www.roglok.net) "Squarehead" by Roglok (http://www.roglok.net) "Dream Of Autumn" by Night Shift Master https://soundcloud.com/dj-darkmatter- "Insert Toy For Coin" by Eatme (http://eatme.pro/music/) "Dizor" by Outsider https://www.jamendo.com/en/artist/440 "Lets go back to the rock" by Outsider https://www.jamendo.com/en/artist/440 "Something like this" by Outsider https://www.jamendo.com/en/artist/440 -------------------------------------------------------------------- Written and hosted by Mike Rugnetta (@mikerugnetta) (who also has a podcast! Reasonably Sound: http://bit.ly/1sCn0BF) Made by Kornhaber Brown (http://www.kornhaberbrown.com)