Coffee Certifications Explained

Description

Visit https://ntn.so/jameshoffmann to sign up to Notion for free. This video breaks down four coffee certifications, and a couple of company's buying programs, into digestible sections, which I hope will help you make more informed decisions when buying coffee. There’s a lot of detail behind the logos that you see on bags of coffee in the grocery store and this video aims to clarify the different approaches these certifications take so you can decide which one best overlaps with your values. Timestamps 0:00 Introduction to these six certifications 3:31 How I use Notion for this video & beyond 4:41 How to approach certifications 5:59 Price premiums for coffee 12:04 Farming practices 14:35 Labour Practices 16:20 Eligibility: who can get certified? 18:43 Who pays for the cost of certification? 20:33 How certifications impact coffee quality 23:00 Certifications in specialty coffee 24:49 Closing thoughts & feedback Fairtrade International: https://www.fairtrade.net/about/fairtrade-system https://www.fairtrade.net/standard/spo https://www.fairtrade.net/standard/minimum-price-info Other Fair Trade entities: Fair Trade USA https://www.fairtradecertified.org/about-us/our-history/ https://wfto.com/who-we-are https://shop.equalexchange.coop/pages/about-us FLOCERT: https://www.flocert.net/solutions/fairtrade/fairtrade-overview/ https://www.flocert.net/solutions/fairtrade/cost-calculator/ Compliance checklist for Fairtrade International: https://www.flocert.net/wp-content/uploads/2022/01/small-producers-compliance-criteria.pdf Rainforest Alliance: https://www.rainforest-alliance.org/about/ Regenerative coffee scorecard: https://www.rainforest-alliance.org/wp-content/uploads/2022/04/regnerative-coffee-scorecard.pdf https://www.rainforest-alliance.org/resource-item/2020-sustainable-agriculture-standard-farm-requirements/ https://www.rainforest-alliance.org/wp-content/uploads/2020/06/2020-program-assess-address.pdf https://www.rainforest-alliance.org/business/certification/how-much-does-rainforest-alliance-certification-cost/ https://www.rainforest-alliance.org/wp-content/uploads/2021/07/Sustainability-Differential-and-Sustainability-Investment-Coffee-Sector-Guidance-document.pdf Organic resources: https://www.ams.usda.gov/publications/content/what-organic-certification https://www.ams.usda.gov/rules-regulations/organic https://organic.ams.usda.gov/Integrity/Default.aspx https://ec.europa.eu/info/food-farming-fisheries/farming/organic-farming/legislation_en https://www.gov.uk/guidance/organic-food-labelling-rules https://www.legislation.gov.uk/uksi/2009/842/contents/made https://www.soilassociation.org/media/23380/gb-food-drink.pdf Smithsonian Bird Friendly: https://nationalzoo.si.edu/migratory-birds/bird-friendly https://nationalzoo.si.edu/sites/default/files/documents/the_essential_bird_friendly_toolkit.pdf https://nationalzoo.si.edu/migratory-birds/bird-friendly-farm-criteria Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices: https://stories.starbucks.com/press/2020/cafe-practices-starbucks-approach-to-ethically-sourcing-coffee/ SCS Global scorecards for Starbucks C.A.F.E. Practices: https://www.scsglobalservices.com/services/starbucks-cafe-practices https://stories.starbucks.com/press/2019/building-a-sustainable-future-for-coffee-together/ Nespresso AAA Sustainable Quality Program: https://www.sustainability.nespresso.com/aaa-sustainable-quality-program https://www.nespresso.com/pro/nl/en/our-choices/sustainable-quality/teaming-certification https://www.rainforest-alliance.org/resource-item/lessons-learned-nespresso-aaa-sustainable-quality-program/ Nespresso AAA Program & Agroforestry, Global Assessment Report 2014-2020: https://nestle-nespresso.com/sites/site.prod.nestle-nespresso.com/files/PPxNespresso_Global%20Assessment%2014-21%20-%20FINAL%20041922-Light%20version.pdf Other Reports: International Trade Center’s report ‘The Coffee Guide’, Fourth Edition, 2021 https://www.intracen.org/publications/coffee-guide ‘Coffee in crisis offers a lesson in resilience: evidence from Guatemala’: a COSA (Committee on Sustainability Assessment’) research paper, published by the Food and Agriculture Organisation (FAO) of the United Nations. https://www.fao.org/publications/card/en/c/CB1350EN ‘Impacts of Certification on Small Coffee Farmers’ Western Kenya, 2014-2017. Prepared by COSA for the ISEAL Alliance: https://thecosa.org/wp-content/uploads/2019/12/COSA-ISEAL-Kenya-Endline-May-2019-final-1.pdf Special thanks to Daniele Giovannucci from the Committee on Sustainability Assessment for his time and insight.